## Generational Fundraising Strategies - Crystal and Kenna are hosting a webinar on fundraising across generations. [(00:02:59)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=179s) - Crystal has experience in Pregnancy Center Ministry and has been with FundEasy for 11-12 years. [(00:04:53)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=293s) ## The Silent Generation - Kenna's parents belong to [[Silent Generation | the Silent Generation]], characterized by frugality. [(00:07:19)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=439s) - The Silent Generation are family-centered, community-minded, and fiscally prudent. They are known for their conservative values, delayed gratification, and strong work ethic. [(00:07:40)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=460s) ## Baby Boomers - [[Baby boomers | Baby Boomers]] prioritize financial stability, possess experience and wisdom, are health-conscious, and value traditional values, quality, reliability, and a strong work ethic. [(00:09:10)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=550s) - Baby Boomers and [[Generation X | Gen X]] are the [[Target audience | target demographics]] for planned giving. [(00:24:07)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1447s) - Baby Boomers are the generation to target for marketing efforts related to baby bottle campaigns, and it's recommended to include a pamphlet or tag that shows the impact of their giving within the community. [(01:01:33)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3693s) ## Generation X - Generation X are pragmatic, realistic, value financial security and work-life balance. They are authentic, independent, self-reliant, entrepreneurial, and value workplace diversity and career development. [(00:12:14)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=734s) - Direct mail and appeals are effective for the [[Greatest Generation]], [[Silent Generation]], Boomers, and Gen X. [(00:28:00)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1680s) ## Gen Z - Gen Z, or those born between 1997 and 2012, are digital natives who value diversity, inclusion, social impact, authenticity, and transparency. [(00:15:55)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=955s) - Gen Z favors personalized experiences and digital fundraising engagement through social media platforms like [[YouTube]], [[Instagram]], [[TikTok]], and [[Snapchat | Snapchat.]] [(00:16:50)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1010s) - Gen Z is predicted to be the most entrepreneurial generation in modern history. [(00:18:47)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1127s) ## Planned Giving - When marketing planned giving opportunities, targeted dinners, mailers followed by personal phone calls are effective. [(00:25:43)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1543s) ## Direct Mail Strategies - Direct mail and appeals are effective for the [[Greatest Generation]], [[Silent Generation]], Boomers, and [[Generation X | Gen X]]. [(00:28:00)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1680s) - Direct mail should be visually appealing, comprehensive, and targeted to the appropriate audience. It should also include statistics, genuine messaging, and information about the impact of donations. [(00:29:31)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1771s) - When sending direct mail, it's important to include a message from the [[Executive director | executive director]], ensure the [[Target audience | target audience]] is correct, and provide both physical and digital donation options. [(00:31:15)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1875s) ## Major Donor Engagement - When fundraising from major donors, it's crucial to emphasize financial stability, experience, wisdom, frugality, and financial prudence. Building face-to-face relationships and investing time in these relationships is also vital. [(00:32:44)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=1964s) - Major donors should be contacted personally through phone calls from staff and included in organizational updates, but not direct appeals. [(00:36:18)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2178s) - The “333 skip strategy” is a method of communicating with major donors for three consecutive months using various methods such as in-person meetings, letters, or phone calls, followed by skipping a month, and then repeating the cycle. [(01:09:43)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=4183s) ## Fundraising Event Strategies - When fundraising, it is important to recognize and respect the financial prudence of older generations, acknowledging their hard work and savings. [(00:38:52)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2332s) - Annual dinners should cater to a multi-generational audience by incorporating traditional elements like hymns, upscale plated meals, and table hosts, while also providing personalized experiences, especially for millennials. [(00:40:32)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2432s) - Millennials and [[Generation X | Gen X]] value digital communication, but Boomers and [[Silent Generation | the Silent Generation]] should be engaged with personal invitations, potentially followed by phone calls. [(00:43:25)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2605s) - Multiple communication methods should be used for events, including mailings, phone calls, save-the-dates, and emails, as people may need to see marketing materials multiple times before responding. [(00:44:34)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2674s) - When organizing fundraising events like dinners, it's crucial to determine the event's primary goal, whether it's fundraising or raising awareness, and tailor the invitation strategy accordingly. [(01:07:59)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=4079s) ## Fundraising Resources - Fundraising Masterminds offers a course called Perfect Vision Dinner, providing step-by-step guidance on planning and executing fundraising dinners, and Major Donor Mastery, which focuses on major donor development. [(00:48:34)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=2914s) - There are online platforms and resources, including a webinar on donor forecasting, that can help identify a donor's generation and provide insights into their demographics. [(01:11:12)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=4272s) ## Walk for Life Event - Walk for Life is a fundraising event that can target a wide range of generations, including Boomers, [[Generation X | Gen X]], Millennials, Gen Z, and even [[Generation Alpha | Gen Alpha.]] [(00:50:01)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3001s) - The event brought in over $700,000 for Life Network, with much of its success attributed to social media engagement and effective marketing. [(00:55:52)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3352s) - A webinar on marketing Walk for Life, hosted by Life Network, is available as a resource for planning and marketing similar events. [(00:56:11)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3371s) ## Baby Bottle Campaigns - Pregnancy centers are increasingly using a hybrid model for their baby bottle campaigns, incorporating online giving alongside traditional physical bottles. [(01:02:40)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3760s) - While cash donations are becoming less common, online giving allows for immediate donations and the integration of digital communication and social media strategies. [(01:03:31)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3811s) ## Donor Data and Insights - Information about a donor's generation can be added to CRMs through custom fields, and indicators such as past event attendance and response patterns can also provide clues about their generational affiliation. [(01:12:02)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=4322s) ## Personalized Fundraising Pages - Enga encourages the personalization of fundraiser pages because personalized pages with updates shared on social networks tend to raise more money for organizations. [(00:56:22)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3382s) - Crystal's Walk For Life at her pregnancy center used both printed pieces that people could respond to and send in, as well as online fundraising through a peer-to-peer platform. [(00:57:30)](https://www.youtube.com/watch?v=hUOPWGg9mFw&t=3450s) ## Sources - [website](https://www.youtube.com/watch?v=hUOPWGg9mFw)