## Introduction and Host's Story - The Master Prompt Method workshop is a virtual workshop that has been a long time coming, and the goal is to share information that will likely blow the minds of attendees, even those who have been following artificial intelligence developments [(00:00:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=19s). - The workshop is being held in webinar mode, and attendees are encouraged to ask questions using the dedicated Q&A button on the Zoom toolbar, rather than in the chat, and to upvote other people's questions to prioritize them [(00:01:18)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=78s). - The workshop has reached its thousand-person limit on Zoom, so many attendees are joining via the YouTube live stream, and the host will try to answer questions from both the Zoom Q&A and the YouTube live stream chat [(00:01:47)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=107s). - A full recording of the workshop will be sent to all registered attendees, whether they joined via Zoom or the YouTube live stream, as long as they registered through the event page [(00:02:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=139s). - The host introduces themselves and shares their personal story of experiencing a mysterious illness about 18 years ago, which led them to rely on technology, specifically digital note-taking apps, to manage their symptoms and change their life [(00:03:06)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=186s). - The host's illness caused severe symptoms, including short-term memory loss and cognitive problems, due to medication, and they found that using digital note-taking apps was the solution that saved their life and allowed them to start a business [(00:03:46)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=226s). - The host is joined by their partner, [[Hayden (musician) | Hayden]], who will also introduce himself, and the host encourages attendees to ask questions and participate in the workshop [(00:02:42)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=162s). ## Building a Second Brain and the Rise of AI - The process of [[Building a Second Brain | building a second brain]], which involves using a digital note-taking app to organize knowledge, was initially thought to be a deficiency but was later realized to be a superpower, and this concept has been taught through various mediums, including blogging, corporate workshops, and live cohort-based courses, with the knowledge and experience being packaged into a book called "Building a Second Brain" that has sold over 350,000 copies in over 30 countries and 20 languages [(00:05:00)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=300s). - The teaching of building a second brain cohorts was stopped about 18 months ago due to the emergence of AI, which is expected to change note-taking, knowledge management, productivity, and business, and this decision was made to avoid advocating for a pre-AI way of doing things [(00:05:47)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=347s). - The past 18 months have been spent studying and experimenting with AI to figure out what it means to live in an AI-first world and how productivity and business will be transformed, and this journey has led to the discovery of a new approach [(00:06:24)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=384s). ## Meeting Hayden and the AI Journey - A crucial piece of the puzzle was meeting [[Hayden (musician) | Hayden]], a serial entrepreneur with a background of starting and acquiring businesses, about 6 months ago, and Hayden's introduction includes his experience of dropping out of high school, getting married, and starting multiple businesses [(00:07:32)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=452s). - Hayden's background includes being self-employed since the age of 17, starting almost a dozen seven to eight figure businesses, and acquiring and selling several businesses, with a preference for keeping a low public profile and living in a private location [(00:08:02)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=482s). - The individual has spent the last five years owning fewer than a dozen companies, which has required them to focus on organizational knowledge management, and their role has become like an AI tinkerer, having meetings with CEOs to identify and solve business bottlenecks using AI [(00:08:54)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=534s). - The majority of their meetings over the past six months have been about identifying the current bottleneck in the business and working with the CEOs to use AI to unclog it, with the goal of solving business challenges [(00:09:38)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=578s). - The individual's life has become centered around working with AI for 8 to 10 hours a day to figure out new ways to solve business challenges, and they are now sharing their knowledge and experience in a public way [(00:09:59)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=599s). - The story of how they got to this point involves their personal experience with AI, as well as their collaboration with Hayden, with whom they were introduced about six months ago through a mutual friend, and they realized they were approaching the same issue from two different angles [(00:12:32)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=752s). - The individual's focus is on individual personal productivity, individual creativity, and the creator economy, while [[Hayden (musician) | Hayden]] has a larger business with complex operations and workflows, and they have complementary perspectives on how to implement AI [(00:11:36)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=696s). - The individual and Hayden have been experimenting with AI, applying it to their businesses, and trying to streamline things to make them more efficient, and they are now sharing their knowledge and experience with others [(00:11:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=679s). ## Workshop Overview and Attendee Motivations - The attendees of the workshop are asked to share what motivated them to attend, with responses including curiosity about AI, wanting to learn how to help evolve and grow their business, and seeking practical advice on implementing AI in their business [(00:13:41)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=821s). - Some attendees, such as Vika, Faith, MA cousin, Don, Melanie, and George, shared their specific reasons for attending, ranging from curiosity to wanting to futureproof their business or learn about using AI to unclog bottlenecks in scaling a startup [(00:14:38)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=878s). - The workshop was originally scheduled for 60 minutes but was extended to 90 minutes to cover more material, and attendees who cannot stay for the full duration will receive a recording [(00:15:52)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=952s). - The workshop will cover four main topics: the current landscape of AI, the master prompt method, how this method fits into a larger program, and how to join this program [(00:16:06)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=966s). ## The Current Landscape of AI and Note-Taking History - The current landscape of AI is discussed, with a focus on key distinctions and perspectives that are necessary to understand the power of the master prompt method [(00:16:13)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=973s). - The master prompt method is a powerful technique that will be taught during the workshop, allowing attendees to immediately put it to use [(00:16:34)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=994s). - The history of note-taking is discussed, with three eras identified: the ancient era of paper-based note-taking, the digital note-taking era that started with the launch of the iPhone in 2007, and the current era [(00:17:27)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1047s). - The digital note-taking era is now over, and a new era of AI-first organizations has begun, where manual effort for capturing, organizing, and summarizing information is no longer needed, and can be done with the help of AI, either in whole or in part [(00:18:31)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1111s). - In the pre-AI era, note-taking was a personal activity, but with AI, it becomes easy to share knowledge with others, making knowledge management a social and group effort, rather than a solo activity [(00:19:47)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1187s). - AI is transforming businesses by democratizing intelligence and execution, and companies that adopt AI will be able to deliver services faster, better, and cheaper than those that do not, with the potential for 3 to 5 times growth per year [(00:21:25)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1285s). - The adoption of AI in businesses will happen at different rates depending on the industry, with some industries like marketing, software, and finance being more progressive and likely to adopt AI within 1 year, while others may take up to 5 years [(00:22:13)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1333s). - [[Hayden (musician) | Hayden]] believes that AI poses an existential risk to businesses that do not adopt it, but also presents an opportunity for sustainable growth and increased profitability, with the potential for 10 times higher growth than before [(00:22:40)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1360s). - The use of AI in businesses will ultimately remove execution as an advantage, and companies that do not adapt to this new reality will be left behind, making it essential for businesses to adopt AI in order to remain competitive [(00:21:52)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1312s). - It is believed that even one to two years of execution of AI-first strategies can be enough to build a moat to protect a business going forward, with the window of opportunity varying by industry, such as marketing agencies having about a year, while brick-and-mortar businesses like HVAC, plumbing, and roofing may have around five plus years [(00:23:09)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1389s). - The cost of not being AI-first is considered to be less for certain industries, such as those that require physical people to perform work, but this will eventually be replaced by robotics, which is likely to happen in about a decade and a half [(00:24:08)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1448s). - Various individuals, including Alex, Susan, Graham, Jen, and Donna, are seeing different impacts of AI in their industries, such as using AI to summarize research, seeing the quality of code go down, faster product innovation, and pivoting to using AI for sales enablement [(00:25:15)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1515s). ## The Master Prompt Method - The master prompt method is an approach to using AI that involves providing all the context about an organization, its offerings, and needs upfront, so that the AI can make good decisions and subsequent interactions take into account all of that context [(00:26:25)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1585s). - This approach is contrasted with the common method of using fancy prompts, which can be effective but is considered less powerful than providing context upfront, and key distinctions and concrete examples will be explored further [(00:27:20)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1640s). - The master prompt method is defined as providing all the context that the AI needs to understand an organization and its needs, doing it upfront and all at once, and doing it early, so that all subsequent interactions with the AI take into account that context [(00:26:45)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1605s). - Every AI has two kinds of knowledge: general knowledge, which is what it was trained on, and contextual knowledge, which is specific to the user and their organization, and understanding the difference between these two types of knowledge is crucial for getting value from AI [(00:28:14)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1694s). - General knowledge is based on the billions or trillions of data points that an AI was trained on before its release to the public, but users have no control over this knowledge and cannot edit or change it [(00:28:23)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1703s). - Contextual knowledge, on the other hand, refers to the AI's understanding of the user's history, career, organization, core values, and products, and this type of knowledge is essential for making the most of AI's capabilities [(00:29:08)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1748s). ## Transformational Initiatives and the Power of AI - Many people focus on operational initiatives, such as making little process improvements, but AI is most powerful when used for transformational initiatives, such as leveling up an organization or increasing growth by double or triple digits [(00:29:44)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1784s). - The Master Prompt Method can be used to build a kind of "second brain" that can be shared with everyone on a team, allowing for more efficient and effective collaboration and decision-making [(00:30:56)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1856s). - This method involves using tools to store and share memories and context, allowing users to build up a kind of collective knowledge base that can be used to inform and improve business decisions [(00:31:20)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1880s). - By using the Master Prompt Method, businesses can potentially eliminate the need for certain roles, such as a marketing director, by automating tasks and providing a shared knowledge base for the team [(00:31:53)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1913s). - The Master Prompt Method can also help businesses to come up with plans and strategies more quickly and efficiently, without the need for lengthy onboarding processes or extensive training [(00:32:10)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1930s). ## Master Prompt Method in Action: Hiring Example - The master prompt method allows users to accomplish tasks with AI in under 10 seconds, which is a significant change in how tasks are completed, and an example of this is using AI for recruiting and hiring, which can be demonstrated with a cloud account [(00:32:35)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=1955s). - When using AI for hiring, a simple prompt may not be effective, as it can produce generic results that do not know anything about the company, and may require back-and-forth interactions to get the desired outcome [(00:33:37)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2017s). - A master prompt can be used to instruct the AI to hire, and it knows exactly what to do, including asking questions to gather information about the company and the role, such as primary responsibilities, marketing metrics, and KPIs [(00:34:23)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2063s). - The AI can ask follow-up questions to clarify the requirements, such as specific marketing metrics and KPIs, and can provide detailed information about the role, including the team the marketing director would manage and the budget [(00:35:13)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2113s). - The level of detail provided by the AI is notable, as it can name specific people in specific positions, know the number of leads needed, and understand conversion rates, and this information can be used to create separate artifacts, such as a job description [(00:36:05)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2165s). - The job description created by the AI can be tied into a hiring methodology, such as top grading, which is a sophisticated methodology that takes into account responsibilities, metrics, and quarterly targets, and can provide information on what a high-performing marketing director would look like [(00:37:10)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2230s). - The AI can also provide information on the outcomes for the marketing director role, including month one, month two, and month three outcomes, and what a high-performing marketing director would look like in terms of responsibilities and metrics [(00:37:34)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2254s). - The master prompt method can be used to create a customized hiring process that is tailored to the company's specific needs, and can include information on core values, nice to haves, and other relevant details, such as understanding M&A and business acquisition [(00:36:45)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2205s). - The ideal background and experience for a job description can be generated, along with compensation details, to create a screening rubric and recruitment materials, which can help analyze cover letters and score them, allowing the HR director to only interview candidates above a certain score [(00:37:48)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2268s). - The system can create a job posting for an external site, an email for hiring from a list, and actual live case studies for a working interview, as well as take-home homework for a manager or director, and meeting structures and agendas for every meeting the role would be in [(00:38:31)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2311s). - The system can also create an independent contractor agreement, as the role may not be a W2 position, and all of this can be generated with minimal input, such as typing just a few words [(00:39:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2359s). - The use of a master prompt combined with an operating system can save a significant amount of time, allowing for more to be done than would be possible manually, and can be quite transformational [(00:39:39)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2379s). - The timeline for hiring a new position can be significantly reduced, from potentially two weeks of work for two people to just minutes of interacting with an AI, and this can also save additional time depending on the custom setup and the number of people being hired [(00:40:34)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2434s). - The generated materials are close to being ready to go live, with just a few areas needing review, such as the quarterly targets and meeting details, which may require around 15 minutes of review to ensure accuracy [(00:41:13)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2473s). - The overall time savings can be substantial, with potentially years of work saved for team members over a period of a few months, and can also save the operational person, such as a director, several meetings per person [(00:41:55)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2515s). - The implementation of AI can lead to significant time savings, with some organizations experiencing 99% or more in time savings, which can have a substantial strategic impact when multiplied across various roles, teams, and functions [(00:42:36)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2556s). - This level of time savings can enable companies to move at 10 times their previous speed, allowing them to set and achieve more ambitious goals, such as increasing their targets by 10 times in a year or 3 times in a year [(00:42:51)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2571s). - The use of AI can also facilitate the adoption of best practices, such as top grading, which was previously only feasible for large companies like GM, but is now accessible to smaller businesses, enabling them to hire slowly and fire quickly [(00:43:42)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2622s). - The ability to hire high-performing employees, known as A players, can be transformative for a business, as they can significantly outperform average contributors, with one A player sometimes being worth 10 or 20 average contributors [(00:44:20)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2660s). ## Building an AI Operating System and Democratization of Execution - The creation of fulfillment engines, which are flowcharts for processes, can help businesses establish discipline and consistency in their operations, and AI can be used to expose and improve these processes, even for small companies with only one employee [(00:45:08)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2708s). - The use of a master prompt, which is a set of instructions that provides context for AI tasks, can enable the rapid creation of standard operating procedures (SOPs) for each step in a flowchart, allowing businesses to streamline their operations and improve efficiency [(00:47:11)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2831s). - The process of building an AI operating system has led to significant reductions in time and effort required for certain tasks, with one example taking six months to complete initially, but now taking only 30 minutes, and this was primarily done by two people, including a process person and Hayden's daughter [(00:49:02)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2942s). - The AI system is able to complete tasks with high accuracy, and while review is still necessary, the results are significantly better than the original versions, and this has transformed the business by enabling the completion of tasks in a much shorter timeframe [(00:48:45)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=2925s). - The use of AI has collapsed the gap between large and small companies, allowing smaller companies to hire and operate at the same level of sophistication as larger organizations, which is referred to as the democratization of execution [(00:51:03)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3063s). - This democratization of execution has made it possible for smaller companies to adopt best practices that were previously only available to companies with revenues of $10 million or more, and has enabled the creation of highly successful small companies, such as one-person $10 million companies or three-person $100 million companies [(00:51:24)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3084s). - The integration of AI into business operations has also changed the approach to tasks such as hiring and process documentation, making it possible to complete these tasks more efficiently and effectively, and has mitigated the risks associated with hiring and integrating new staff [(00:50:56)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3056s). - The reduction in time and effort required for tasks has also enabled companies to reconsider their approach to hiring, with the possibility of hiring at the same level of sophistication as larger organizations, and has opened up new possibilities for business growth and development [(00:50:27)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3027s). ## Six-Month Integration Program and Business Acquisition - The goal of a six-month integration and change management program is to build up a leadership team that understands what good looks like in different areas of a business, and to set up tours of other businesses that are already ahead, to implement best practices in a short period of time, such as under a year or even six months [(00:52:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3139s). - The approach to buying a business has changed, and now it's about implementing best practices quickly, rather than setting up a leadership team to figure it out over a period of four years, with the expectation that it can be done in six months [(00:52:55)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3175s). ## Master Prompt: Structure and Customization - The master prompt is a technique used to structure information and provide a customized approach for each person in the company, with a [[Google]] doc that includes information such as structure, product, goals, and targets, and can be used for cash flow management and other tasks [(00:53:34)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3214s). - The master prompt is set up to be used by each person in the company, with a customized section at the top that includes information such as role, strengths, and weaknesses, and can be used to provide high-quality and precise interactions [(00:53:51)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3231s). - The master prompt is around 20-22 pages long in a Google doc, and can be set up using a couple of questionnaires that spit out the master prompt, without requiring any code, and can be used by anyone, even if they don't have a business [(00:54:44)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3284s). - The master prompt can be used for personal use, such as for a second brain, and can be customized to include information such as strengths and weaknesses, and can be used to provide inspiration for using AI in a business or personal context [(00:55:28)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3328s). - The master prompt includes a section that outlines the user's role, what they want to get out of AI, their strengths, and their weaknesses, which helps the AI understand how to provide the most useful and relevant information [(00:55:41)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3341s). ## Empower Framework and Value Drivers - The Master Prompt method is part of a broader framework called Empower, which is an operating system that provides a holistic way of managing, building, and scaling a business, and will be the structure for the curriculum of a program with seven pillars [(00:56:22)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3382s). - Empower is based on seven value drivers that apply to every business, including expansion, capability, and execution systems, which were originally developed to assess the intrinsic value of businesses and later expanded to understand areas where leverage can be applied to increase the overall value of a business [(00:57:28)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3448s). - The seven value drivers are used to assess businesses and provide a score in each area, helping to prioritize resources and decide where to focus, with the goal of increasing the valuation of the enterprise, which is considered the true test of whether AI has been successfully applied [(00:58:38)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3518s). - The Empower program teaches how to determine the current worth of a business, score in each of the seven areas, identify the area with the highest leverage to invest in, and apply AI to increase the business's value, with the ultimate goal of increasing the business's valuation to third-party buyers [(00:59:09)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3549s). - The program's approach to applying AI is focused on its impact on the business's valuation, rather than just saving time or using AI tools, and provides a more objective measure of an organization's improvement [(01:00:03)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3603s). - The Empower framework and the Master Prompt method are designed to be applied across various businesses and industries, with the goal of helping businesses increase their value and valuation through the effective application of AI [(01:00:42)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3642s). ## Applications of the Master Prompt Method - The area of business where the Master Prompt Method can be applied includes blog posts, content creation, sales, strategy, positioning, market analysis, email lists, code reviews, pair programming, client avatar analysis, customer service, and decision making, with various individuals such as Anuk, Ryan, and Gabriel finding it useful for specific functions [(01:01:02)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3662s). - There is a belief that no function or kind of business cannot apply the Master Prompt Method, and it can be used to drive costs down, increase efficiency, and improve performance, with the potential to destroy margins and drive deflationary technology [(01:01:40)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3700s). - The use of AI can lead to a significant change in industries, with those who adopt it first having the potential to solve execution problems faster, cheaper, and better, and creating a moat that protects their business long-term through community, data, and network effects [(01:02:04)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3724s). ## The Impact of AI on Businesses and the Need for Adaptation - A poll was conducted to gauge the level of concern among businesses about falling behind due to competitors using AI, with 26% of respondents being extremely concerned, 38% somewhat concerned, 18% neutral, 3% not concerned, and 15% already ahead [(01:03:40)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3820s). - A solution to the potential disruption caused by AI is being offered in the form of an educational and training program, which includes a live cohort with 10 sessions over three weeks, dedicated peers, and the goal of providing tools and techniques to not just survive but thrive in the changing business landscape [(01:04:54)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3894s). - The program aims to provide a comprehensive framework for businesses to adapt to the changes brought about by AI, with the understanding that the field of AI is rapidly evolving and the program is designed to be short and intense to keep up with these changes [(01:05:40)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3940s). ## The Second Brain Enterprise Program - The social cohort learning experience allows business owners and executives to learn alongside others who are dedicated, passionate, and committed, providing a supportive environment where individuals can hold each other accountable [(01:06:10)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3970s). - Participants will receive direct support from the instructors, including guidance, coaching, and advice on what to do and what to avoid, based on the instructors' own experiences and mistakes [(01:06:32)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=3992s). - This live cohort program is a unique opportunity, as it may not be offered again in the near future, and participants will receive lifetime access to the recordings, materials, and future iterations of the program [(01:07:00)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4020s). - The curriculum will cover the master prompt method, custom software tools, and sessions on value drivers, such as how to use AI to contribute to the value of a business [(01:07:51)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4071s). - Participants will learn how to score their current performance in each value driver, how to use AI in each area, and how to prioritize their next steps to maximize leverage [(01:08:25)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4105s). - The program will include real-time learning and iteration, allowing participants to try out AI tools and techniques during the calls, with immediate feedback and guidance from the instructors [(01:09:41)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4181s). - The investment for the program is $9,995, which is expected to lead to significant, multiplicative improvements in the participant's business, rather than just incremental gains [(01:10:13)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4213s). - The program is designed for people with teams, combining the leverage of AI with the leverage of an organization to achieve growth multiples of speed, margins, and customer satisfaction, which is considered a transformational level of investment [(01:10:31)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4231s). - The program is by application only, and not everyone will be accepted, with a thorough application process that includes scheduling a call with one of the admissions leads, Josh, to ensure the right fit [(01:11:19)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4279s). - The program is called the Second Brain Enterprise, and it has a specific timeline, with the last possible date to apply being May 26, and pre-work preparation is required before joining [(01:11:57)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4317s). - Payment plans are available, and all details about the program can be found on the website secondbrainenterprise.com, which also includes information on how to apply and prepare for the program [(01:12:06)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4326s). ## Master Prompt Method: Implementation and Ongoing Process - The Master Prompt Method is a key aspect of the program, and content will be created to share this method more widely, including a YouTube video or blog post, as it is considered a valuable tool that can be used with any AI program [(01:13:21)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4401s). - Setting up the Master Prompt Method can take around 30 to 60 minutes initially, but it is an ongoing process that requires iteration and evolution, with the goal of creating a document and a process that can be updated and propagated within an organization [(01:13:58)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4438s). - The Master Prompt Method is not a one-time task, but rather an ongoing process that requires frequent updates, and it is used in conjunction with AI products, such as [[Claude (language model) | Claude]], to achieve specific goals, such as hiring a marketing director [(01:14:11)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4451s). ## Agents, LLMs, and the Future of AI - Agents are considered the future, but currently, the focus is on teaching people to use Large Language Models (LLMs) properly and learn how to prompt them effectively, as this is a crucial skill that needs to be developed before agents can be widely adopted [(01:15:27)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4527s). - The concept of a master prompt involves providing context to the AI, essentially typing a few words that are equivalent to 20 pages of information, allowing the AI to understand the context of the prompt [(01:15:50)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4550s). - Autonomous agents are expected to become more decent and accessible within two years, requiring less setup, but currently, they are not yet widely accessible due to the amount of work and setup required [(01:16:03)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4563s). - Security and privacy are important considerations when using AI, particularly when using agents that may expose backend systems to customers, and there are ways to mitigate these risks, such as using a separate agent to monitor communication [(01:16:33)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4593s). - Using offline or local AI models can help mitigate security and privacy concerns by preventing external companies from accessing sensitive data, and some individuals, like [[Hayden (musician) | Hayden]], have run Llama and Deepseek locally [(01:17:37)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4657s). ## Integrating with Existing Systems and Addressing Bias - The use of digital note-taking apps like Evernote can be integrated with LLM models, and individuals who have already been taking notes and building their personal knowledge management systems are well-positioned to take advantage of this approach [(01:19:02)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4742s). - The concern of bias in AI-generated responses is acknowledged, and it is noted that intentionally giving AI bias to counter personal bias can be a strategy, with the goal of using AI to overcome weaknesses, such as blind spots in decision-making or replicating past mistakes [(01:20:14)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4814s). - To address bias, especially in terms of diversity, equity, and inclusion (DEI), it is essential to check the initial screening process to ensure it is not bigoted, and adjustments can be made to the master prompts to overcome any biases that may exist [(01:21:27)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4887s). ## Recommended AI Tools and Program Logistics - The use of certain AI tools, such as [[Claude (language model) | Claude]] or [[NotebookLM | Notebook LM]], is recommended for creating and sharing master prompts, as they offer key features like project folders or notebooks that are not available in other platforms like [[ChatGPT | Chat GPT]], except through the API [(01:22:54)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=4974s). - Different AI tools are suited for various tasks, such as Chat GPT for image generation, deep research, or voice-related tasks, while Gemini is preferred for coding, and the choice of tool may change as new features become available [(01:23:48)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5028s). - The program's sessions are scheduled to start at 8 a.m. Pacific time, which is considered to be a time slot that works for the largest number of time zones, including the Americas, Europe, and Asia [(01:24:43)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5083s). - The ideal time slot for cohort sessions tends to be feasible, and Muhammad can catch up via the recording that will be sent out later [(01:24:58)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5098s). - There are no discounts or country-specific pricing options available for the beta cohort [(01:25:17)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5117s). ## Encouraging AI Adoption and Closing Remarks - [[Hayden (musician) | Hayden]] encourages everyone to use AI, regardless of their background, as it can improve their skills and make them better at learning [(01:25:50)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5150s). - AI can be used in various aspects of life, such as learning a new language, like Japanese, or improving a game, like paddle, as demonstrated by experiences with Thiago and the speaker's daughter [(01:26:26)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5186s). - The goal is to encourage people to start using AI, and the speaker hopes that everyone will find it helpful, whether or not they decide to join the program [(01:26:42)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5202s). - The program, which will be launched in about a month and a half, promises to be an intense, enlightening, and informative experience, and the speaker looks forward to learning together with those who join [(01:27:03)](https://www.youtube.com/watch?v=yNpbnrlAFzA&t=5223s). ## Sources - [website](https://www.youtube.com/watch?v=yNpbnrlAFzA?si=O1R4DsVMbxOZYTIr)