- Evernote has had a significant year in 2024, with over 100 updates, making it a more attractive offer, and has also changed its pricing multiple times to understand and approach its new audience [(00:00:07)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=7s). - The updates introduced by Evernote are a mix of low to medium level features that have improved the core experience for users, but the company is still about 3 to 4 years behind its major competitors in terms of innovation and new features [(00:01:10)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=70s). - Evernote's primary owner, [[Bending Spoons]], is well-known in the artificial intelligence space, and it is expected that artificial intelligence will be a key factor in Evernote's success in 2025 [(00:02:10)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=130s). - With the resources and structure in place, Evernote has the opportunity to catch up with its competitors and become a major player in the note-taking space by the end of 2025 [(00:02:31)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=151s). - The company's ability to leapfrog its competitors and introduce AI-powered features in 2025 will be crucial to its success, and it will be interesting to see how Evernote develops and improves in the coming year [(00:02:23)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=143s). - Despite being behind its competitors, Evernote has made significant progress in 2024, and its experience is now dramatically faster, with better features, setting the stage for a potentially successful 2025 [(00:01:55)](https://www.youtube.com/watch?v=qrknHrAJSaU&t=115s). ## Sources - [website](https://www.youtube.com/watch?v=qrknHrAJSaU?si=68J-L93laKg30O1g)