## The Rise of "Grandpa Method" Vlogging - A new method of vlogging, referred to as the "Grandpa method," is expected to become massive in 2025, characterized by low-effort, simple, and authentic content with minimal editing [(00:00:00)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=0s). - This method involves creators talking directly to the camera on a particular topic, often with a laid-back style, and has been successful for channels such as Dry Creek Wrangler, who has gained nearly 2 million monthly views [(00:01:15)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=75s). - Dry Creek Wrangler initially focused on horses and cowboy training but shifted to creating simple content, including life lessons and conversations, which resonated with his audience, particularly young men [(00:01:17)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=77s). - Another example of this method is Sam Sulak, who creates laid-back videos and has gained nearly 8 million monthly views, with his content often being described as low-effort and vlogging-style [(00:02:38)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=158s). - The success of these channels is not just due to the low-effort strategy, but also because they have tapped into a need for authentic content and personality-driven videos [(00:03:00)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=180s). - A third example is Meline Aie, a young woman who creates simple content by talking about her life and experiences, often while sitting in a car or bed, and has gained a significant following [(00:03:16)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=196s). - The Grandpa method is a strategy that can be leveraged by creators to grow their own vlogging channels, with the potential for faster and easier growth in 2025 [(00:01:04)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=64s). ## Authenticity over Production - A vlogger with a simple, low-effort content style is getting 1.2 million monthly views, despite having almost no thumbnails, showing that this strategy is working well [(00:03:35)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=215s). - In contrast, more classic, polished vlogs with well-thought-out thumbnails and a story-driven approach are still doing well, but not as well as the simpler content, with around half a million views [(00:03:54)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=234s). - These polished videos are highly produced, but people are craving authenticity, which is why simpler, more authentic content is performing better [(00:04:25)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=265s). ## "Diary-Style" Vlogs and Influencer Marketing - Young people are documenting their lives and creating "diary-style" channels, where they are the subject of the vlog, and people are coming back to learn about them and their story [(00:04:51)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=291s). - In this type of content, the topic doesn't matter as much as the person and their journey, making the creator an influencer, and people are coming to check in and be a part of their life [(00:05:07)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=307s). - This type of content is similar to reality TV shows, where people are buying into the celebrity and individual, and are curious about their lives [(00:05:36)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=336s). ## The "Grandpa Method" Explained - A new style of vlogging, called the "grandpa method," involves talking about a particular subject in a meandering way, but always having a singular point to the video [(00:05:45)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=345s). - This style is similar to TV shows like [[Seinfeld]], where mundane, everyday things are discussed, but there's always a small point to the program [(00:06:26)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=386s). - This type of content is successful because it feels like talking to a friend, and it can work for anyone who has expertise or something to teach, as long as there is a point to the video [(00:07:07)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=427s). ## A New Style: The Meandering Journey - A new vlogging style is emerging, where creators take their audience on a journey throughout their day, sharing their experiences and educating them on a particular topic, without the need for extensive editing [(00:07:23)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=443s). - This style is characterized by a meandering approach, where the creator may stop to talk to someone or go off on a tangent, but always returns to the main point [(00:07:59)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=479s). - The creator is still an educator, but has changed the format to make it more engaging and interactive [(00:07:48)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=468s). - This style is often used in cars, as it provides a soundproofed environment for recording, and can be done with just a phone or minimal equipment [(00:08:28)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=508s). ## Sam Sule and the Engaging Educational Style - Creators like Sam Sule are using this style to share their views and opinions on particular topics, such as mental health or hustle culture, and are finding success with it [(00:08:42)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=522s). - Despite appearing simple, this style is often well thought out and engineered to be engaging and informative [(00:08:53)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=533s). - The use of thumbnails and visuals is also important, as it can help to make the content more interesting and attention-grabbing [(00:09:15)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=555s). - Sam Sule's content is particularly successful due to his visually interesting physique and his ability to pose and show off his muscles, making him a compelling and engaging creator [(00:09:38)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=578s). ## Balancing Interest and Education - The key to success in this style is to find a balance between being interesting and educating the audience, and to use a combination of real-life experiences and educational content to make the vlog engaging [(00:10:18)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=618s). - Creators who are not naturally interesting or visually appealing can use the education style to make their content more engaging and informative [(00:10:43)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=643s). - The education style can be used to teach a nugget of information or to share a particular topic, making it a valuable tool for creators who want to educate and engage their audience [(00:10:36)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=636s). ## Making Vlogging Interesting - To make vlogging interesting, one needs to have great skill in editing and storytelling, or be interesting in terms of their capability for recording videos and editing, or have an interesting subject to talk about [(00:11:10)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=670s). - It's recommended to merge interesting content with the mundane, and to find a way to be interesting, whether by embracing one's quirks or making the ordinary sound interesting [(00:11:35)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=695s). - Shows like "[[The Office (American TV series) | The Office]]" and "[[Seinfeld]]" were popular because they featured relatable, mundane content that audiences could identify with, making the ordinary interesting and comfortable to watch [(00:11:49)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=709s). ## Beyond Travel Vlogs: Finding Everyday Interest - Travel vlogs can be interesting, but unless one plans to be a travel vlogger forever, they will need to find other content to focus on, such as everyday life in their city or town, which can be visually interesting to audiences [(00:12:17)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=737s). - To succeed in vlogging, one needs to add an extra layer to their content, such as educational elements, to make it more engaging and interesting [(00:12:43)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=763s). ## The "Grandpa Style" and Community Resources - The "grandpa style" of storytelling, which meanders but has a point, is a recommended method for vlogging in 2025, as it adds a second layer of interest to the content [(00:12:50)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=770s). - For those looking to grow their [[YouTube]] channel, a free community and training are available, with a link to these resources in the video description [(00:13:01)](https://www.youtube.com/watch?v=rfO1mYIvdes&t=781s). ## Sources - [website](https://www.youtube.com/watch?v=rfO1mYIvdes)